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APAC Product Marketing Strategy and Operations - Job Opportunity at TikTok

Singapore, Singapore
Full-time
Senior
Posted: March 14, 2025
On-site
SGD 180,000 - 250,000 annually based on Singapore market rates for senior product marketing roles at major tech companies

Benefits

Competitive compensation package typical of major tech companies
Global career development opportunities
Work with cutting-edge social media technology
International work environment
Professional development resources

Key Responsibilities

Lead regional product strategy alignment with global vision
Drive performance brand product marketing initiatives across APAC
Manage quarterly product marketing reviews and growth planning
Develop and execute strategic go-to-market initiatives
Analyze market opportunities and synthesize customer feedback for product roadmap influence
Oversee cross-functional product adoption programs

Requirements

Education

Masters degree or above

Experience

5 years of experience in product marketing, product strategy, product management, digital advertising or relevant experience

Required Skills

Strong leadership skills Cross-functional team influence Data-driven mindset Problem-solving abilities Commercial acumen Excellent communication skills Quantitative analytical skills
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Sauge AI Market Intelligence

Industry Trends

Social commerce integration is reshaping digital advertising, requiring deep understanding of performance marketing metrics and user behavior Short-form video advertising is experiencing exponential growth in APAC markets, particularly in mobile-first economies Privacy regulations and iOS changes are driving innovation in performance measurement and attribution

Role Significance

Likely leading a team of 5-8 direct reports with matrix management of 15-20 stakeholders across markets
Senior strategic position with significant influence on TikTok's APAC product marketing direction and revenue growth

Key Projects

Regional product marketing strategy development and execution Cross-market performance optimization programs Go-to-market strategy for new ad products Market feedback integration into global product development

Success Factors

Deep understanding of APAC digital advertising landscape Ability to bridge global strategy with local market needs Strong stakeholder management across multiple cultures and time zones Data-driven decision making balanced with market intuition

Market Demand

Very high demand, with increasing competition for experienced product marketing professionals who understand both performance marketing and brand building in APAC markets

Important Skills

Critical Skills

Performance marketing expertise in APAC context Strategic thinking with operational excellence Cross-cultural communication and influence Data analysis and insight generation

Beneficial Skills

Experience with creator ecosystems Understanding of machine learning applications in advertising Knowledge of regional regulatory landscapes Experience with app marketing and user acquisition

Unique Aspects

Rare opportunity to shape product strategy for world's fastest-growing social platform
Position bridges global product vision with complex APAC market requirements
Role combines both strategic planning and operational execution at scale

Career Growth

2-3 years in role before progression, depending on business impact and market conditions

Potential Next Roles

Head of Product Marketing APAC Director of Product Strategy Regional General Manager

Company Overview

TikTok

TikTok represents the leading edge of social media evolution, particularly in short-form video content and creator monetization

Dominant player in short-form video with aggressive growth in advertising solutions
APAC headquarters in Singapore with significant investment in regional market expansion
Fast-paced, innovative environment with strong emphasis on agility and cross-cultural collaboration
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