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Assistant Marketing - Digital Marketing Apprentice - Job Opportunity at Groupe Covéa

Levallois-Perret, France
Internship
Entry-level
Posted: March 28, 2025
Hybrid
EUR 24,000 - 30,000 annually for apprenticeship role, typically above market average given Covéa's position and benefits package

Benefits

Enhanced apprenticeship compensation above legal minimum
Profit sharing and performance bonuses
Hybrid work arrangement with flexible policy
31 days paid vacation (prorated)
5 days exam preparation leave
Subsidized corporate restaurant and meal vouchers
Comprehensive CSE benefits package
Sustainable mobility allowance for carpooling/cycling
75% public transport subsidy
Modern office facilities with parking

Key Responsibilities

Lead UX optimization initiatives for gmf.fr website to drive conversion and user engagement
Develop and implement digital content strategy aligned with business objectives
Manage end-to-end digital projects including stakeholder coordination and technical specifications
Conduct competitive analysis and market research to inform digital strategy
Create and optimize customer journey maps and user experiences
Execute A/B testing and user research campaigns
Maintain project documentation and performance metrics

Requirements

Education

Master's degree (M1 or M2) in Digital Marketing, Web Technologies, or related field

Experience

No prior experience required - apprenticeship position

Required Skills

Digital marketing fundamentals Agile methodology knowledge Strong analytical capabilities Project management skills Communication and interpersonal skills Customer experience design Gamification concepts Insurance industry interest
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Sauge AI Market Intelligence

Industry Trends

Digital transformation in insurance is accelerating, with increased focus on direct-to-consumer channels and digital engagement UX and customer journey optimization are becoming critical differentiators in the insurance sector Growing emphasis on data-driven decision making and personalized customer experiences Rise of insurtech creating pressure for traditional insurers to modernize digital presence

Role Significance

11-person team structure indicates substantial support and learning opportunities while maintaining individual ownership of projects
Entry-level position with significant exposure to strategic digital initiatives and direct impact on customer acquisition channels

Key Projects

Website optimization and conversion rate improvement Customer journey mapping and enhancement Digital content strategy implementation User experience research and testing Cross-functional digital transformation initiatives

Success Factors

Strong foundation in digital marketing principles and technical aptitude Ability to balance analytical thinking with creative problem-solving Excellent stakeholder management and communication skills Proactive learning mindset and adaptability Understanding of insurance industry dynamics

Market Demand

High demand for digital marketing skills in insurance sector, particularly for candidates with combined marketing and technical capabilities

Important Skills

Critical Skills

Digital marketing expertise with focus on user experience and conversion optimization Project management capabilities for cross-functional coordination Analytical skills for data-driven decision making Strong communication abilities for stakeholder management

Beneficial Skills

Knowledge of insurance products and regulatory environment Understanding of CRM systems and marketing automation Basic web development concepts Digital analytics tools proficiency

Unique Aspects

Comprehensive apprenticeship program with strong mentorship focus
Direct involvement in strategic digital transformation projects
Exposure to multiple insurance brands and market segments
Strong emphasis on innovation and digital excellence

Career Growth

2-3 years in role before progression to permanent position with potential for rapid advancement based on performance

Potential Next Roles

Digital Marketing Manager UX/UI Specialist Customer Experience Manager Digital Project Manager Digital Strategy Consultant

Company Overview

Groupe Covéa

Major mutual insurance group comprising MAAF, MMA, GMF brands and PartnerRe, serving over 11 million clients with 24,000 employees

Leading position in French insurance market with strong financial stability and significant digital investment capacity
Strategic location in Levallois-Perret indicates focus on Paris region talent pool and digital innovation hub
Progressive work environment emphasizing work-life balance, professional development, and sustainable practices
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