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Assistant Professor, Mass Communications (Generalist or Digital Media) - Job Opportunity at Bethune-Cookman University

Daytona Beach, USA
Full-time
Mid-level
Posted: April 6, 2025
On-site
USD 65,000 - 85,000 annually based on location and experience in academic setting

Benefits

Academic environment with intellectual freedom
Nine-month teaching schedule allowing for research and development
Opportunity for tenure track position
Professional development resources
Academic institutional benefits package

Key Responsibilities

Lead undergraduate instruction in multimedia journalism and digital communications
Develop and deliver curriculum across multiple platforms including online and hybrid formats
Conduct scholarly research and contribute to academic publications
Mentor students in career development and graduate program preparation
Participate in departmental governance and institutional committees
Create and maintain industry partnerships for student opportunities

Requirements

Education

PhD or terminal degree in Communication, Mass Media or related fields preferred

Experience

Minimum 2 years college-level teaching experience

Required Skills

Adobe Creative Suite proficiency Final Cut Pro expertise Multitrack audio editing Digital media production Curriculum development Research methodology Social media management Microsoft Office Suite WordPress Cross-platform technical proficiency (PC/Mac)
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Sauge AI Market Intelligence

Industry Trends

Digital media education is rapidly evolving with increased emphasis on integrated multimedia production skills Higher education institutions are expanding their digital communications programs to meet industry demand Cross-platform content creation and distribution skills are becoming essential in mass communications education Social media and mobile communications are reshaping traditional journalism curriculum

Role Significance

Typically part of a 5-10 person department within the School of Performing Arts & Communication
Mid-level academic position with potential for advancement to tenure track

Key Projects

Curriculum development for digital media programs Student media production oversight Research initiatives in mass communications Industry partnership development Academic program modernization

Success Factors

Strong blend of theoretical knowledge and practical media production skills Ability to adapt teaching methods to evolving digital platforms Active research agenda and publication record Industry connections and professional experience Student mentorship and career guidance capabilities

Market Demand

High demand with growing emphasis on digital media expertise in academic positions

Important Skills

Critical Skills

Digital media production expertise for maintaining curriculum relevance Teaching experience for effective knowledge transfer Research capabilities for academic contribution Technical proficiency across multiple platforms

Beneficial Skills

Grant writing experience Industry network connections Online learning platform expertise Cross-cultural communication skills

Unique Aspects

Blend of traditional mass communications with cutting-edge digital media focus
Opportunity to shape evolving academic programs
Strong emphasis on practical skills alongside theoretical knowledge
Integration of multiple media platforms in curriculum

Career Growth

3-5 years for tenure consideration, 5-7 years for advancement to senior academic positions

Potential Next Roles

Associate Professor Department Chair Program Director Media Research Center Director Academic Dean

Company Overview

Bethune-Cookman University

Bethune-Cookman University is a historically black university with a strong emphasis on liberal arts education and professional preparation

Respected regional institution with growing emphasis on digital media education
Significant educational presence in Florida with strong community connections
Collaborative academic environment with emphasis on student success and professional development
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