Business Development Manager, Social Networking, Creators, and Photo & Video - Job Opportunity at Apple

Cupertino, United States
Full-time
Senior
Posted: March 10, 2025
On-site
USD 143,900 - 216,900 per year

Benefits

Comprehensive medical coverage with industry-leading healthcare options
Premium dental insurance plan
Employee Stock Purchase Plan with preferential purchase rates
Competitive RSU grants reflecting Apple's strong market position
Robust retirement benefits package
Education reimbursement program for career advancement
Performance-based discretionary bonuses
Employee product discounts on Apple's premium product line

Key Responsibilities

Drive strategic partnerships with top social networking and creator platforms to enhance App Store ecosystem value
Develop and execute data-driven growth strategies for key app partners in social, creator, and photo/video verticals
Lead cross-functional initiatives with product, marketing, legal, and analytics teams to drive platform improvements
Analyze market trends and competitor activities to identify new business opportunities
Provide strategic guidance to partners on monetization strategies and platform feature adoption
Champion developer feedback and needs to internal stakeholders for platform evolution

Requirements

Education

BS degree or equivalent experience, JD or MS/MBA a plus

Experience

6+ years in business development, partnership management or product management

Required Skills

Deep understanding of mobile apps ecosystem Experience with app monetization models Strong analytical and data interpretation skills Strategic thinking and category management Project management capabilities Executive presentation skills Cross-functional collaboration Business strategy development
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Sauge AI Market Intelligence

Industry Trends

The creator economy is experiencing exponential growth, with platforms increasingly focusing on monetization tools and creator retention strategies Social networking apps are shifting towards integrated commerce and creator marketplace models, creating new partnership opportunities Video-first content continues to dominate social media engagement, driving demand for innovative video creation and editing tools Privacy regulations and platform policies are reshaping how social apps approach user data and monetization

Salary Evaluation

The offered salary range aligns with market standards for senior BD roles in Silicon Valley, though slightly premium due to Apple's market position and the strategic nature of the role. Total compensation including equity and bonuses could reach $300,000+ annually.

Role Significance

Likely part of a specialized team of 5-8 business development managers, each focusing on specific verticals, with matrix reporting to broader App Store organization of 100+ people.
Senior strategic position with significant influence on App Store's social and creator ecosystem development. Direct impact on multi-billion dollar revenue streams.

Key Projects

Strategic partnership negotiations with major social platforms Creator monetization program development Platform policy evolution for social and creator verticals Cross-platform integration initiatives Revenue growth strategy development for key partners

Success Factors

Deep understanding of creator economy dynamics and monetization models Strong analytical capabilities to identify growth opportunities in complex ecosystem Exceptional relationship management skills at executive level Balance between partner advocacy and platform integrity Ability to navigate complex organizational structures and influence without direct authority

Market Demand

Very high demand role given the convergence of social networking, creator economy, and mobile commerce. The position requires rare combination of technical understanding, business acumen, and partnership management skills.

Important Skills

Critical Skills

Mobile ecosystem expertise - Essential for understanding platform dynamics and opportunities Partnership management - Critical for driving mutual value creation Strategic thinking - Required for identifying and executing growth opportunities Data analysis - Fundamental for decision making and partner guidance

Beneficial Skills

Legal understanding of platform policies Product management experience International business experience Creator economy expertise

Unique Aspects

Rare opportunity to influence global creator economy through App Store platform
Direct impact on platform policies affecting billions in revenue
Combination of technical platform knowledge with business development expertise
Access to Apple's vast resources and ecosystem

Career Growth

Typical progression to director level in 3-4 years with demonstrated impact on platform growth and partner success

Potential Next Roles

Director of Business Development Head of Platform Partnerships Product Director - App Store VP of Developer Relations

Company Overview

Apple

Apple's App Store is the world's premier mobile app marketplace, facilitating over $1 trillion in developer billings and sales annually

Dominant platform player with unmatched developer ecosystem and premium user base
Global role based in corporate headquarters with worldwide impact and visibility
Fast-paced, high-impact environment with emphasis on excellence and innovation. Strong focus on data-driven decision making and cross-functional collaboration.
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