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Content Editor - Job Opportunity at H&M

Bengaluru, India
Full-time
Mid-level
Posted: March 8, 2025
On-site
INR 12,00,000 - 18,00,000 per annum based on Bangalore market rates for mid-level content roles in major retail brands

Benefits

Global staff discount across all H&M Group brands (H&M, COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound)
H&M Incentive Program (HIP) - comprehensive performance-based rewards system
Extensive global development opportunities
Market-competitive local benefits package

Key Responsibilities

Strategic content creation and optimization across digital channels (email, push, social, website) to drive omnichannel sales performance
Data-driven content strategy development and A/B testing implementation to maximize customer engagement
Cross-functional collaboration with Media and E-commerce teams to ensure integrated marketing approach
Customer insights analysis and KPI-driven content optimization
Brand identity maintenance and local market adaptation

Requirements

Education

Marketing, Design or business degree/relevant qualifications

Experience

Previous experience in retail or creative agencies with digital marketing content creation

Required Skills

Fashion copywriting in English and one native language Visual content composition Digital channel expertise (email, push, social, websites) Analytical and insight-driven mindset Organizational and project management skills Problem-solving abilities Multi-project management Task prioritization
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Sauge AI Market Intelligence

Industry Trends

Digital retail transformation is driving increased demand for content specialists who can bridge creative and analytical skills, particularly in fast fashion Multi-channel content optimization is becoming crucial as retailers compete for digital attention spans and conversion rates Data-driven content creation and personalization are emerging as key differentiators in retail marketing effectiveness

Role Significance

Typically part of a 5-8 person content team in regional markets, collaborating with broader marketing department of 20-30 professionals
Mid-level position with significant impact on local market performance and brand representation, reporting to Content Operations Manager

Key Projects

Seasonal campaign content strategy and execution Local market adaptation of global marketing initiatives Performance optimization of digital marketing channels Customer engagement metrics improvement programs

Success Factors

Strong balance of creative and analytical capabilities Understanding of retail customer journey and purchase behavior Ability to maintain brand consistency while driving local market relevance Data-driven decision making combined with creative excellence

Market Demand

High demand with growing emphasis on digital-first retail strategies and omnichannel marketing integration

Important Skills

Critical Skills

Digital content optimization expertise - essential for driving e-commerce performance Data analysis capabilities - crucial for performance measurement and optimization Cross-cultural communication skills - vital for global brand local adaptation

Beneficial Skills

Knowledge of emerging social media platforms Marketing automation expertise UX/UI understanding for content placement Video content creation skills

Unique Aspects

Combination of global brand guidelines with local market adaptation
Strong focus on data-driven content optimization
Integration of sustainability messaging with commercial objectives

Career Growth

2-3 years in role before advancement, depending on performance and market growth

Potential Next Roles

Content Strategy Manager Digital Marketing Manager Brand Communications Manager Regional Marketing Director

Company Overview

H&M

H&M is a global fast-fashion retailer known for affordable fashion and increasing focus on sustainability initiatives

One of the world's largest fashion retailers with strong digital transformation agenda
Significant expansion in Indian market with growing digital presence and retail footprint
Fast-paced, data-driven environment with strong emphasis on sustainability and diversity
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