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Customer Marketing Manager - Consumer Brands - Job Opportunity at SCHWAN'S

Minneapolis-Saint Paul, United States
Full-time
Senior
Posted: March 20, 2025
On-site
USD 81,750 - 136,250 per year

Benefits

Comprehensive health insurance with competitive coverage
Annual performance bonus of 20% of base salary
Strong retirement and financial planning benefits
Flexible time off programs
Holistic wellbeing support programs

Key Responsibilities

Drive strategic commercial plan development and execution across distribution, pricing, and merchandising initiatives
Serve as primary strategic advisor to top customer sales teams for business growth
Lead cross-functional collaboration between sales, marketing, and business partners
Develop and manage international business strategies across brand portfolio
Oversee US desserts business market development
Create and implement sales enablement and communication strategies
Guide marketing team alignment with customer strategies

Requirements

Education

Bachelor's or master's degree preferred

Experience

Minimum 5 years in customer or customer-adjacent role

Required Skills

Customer strategy development Sales planning Trade marketing Brand management Cross-functional leadership Commercial planning Business development
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Sauge AI Market Intelligence

Industry Trends

CPG companies are increasingly focusing on omnichannel integration and digital transformation to meet evolving consumer behaviors International market expansion is becoming critical for growth in the packaged food sector, particularly in Asian markets Sustainability and health-conscious product development are driving innovation in the frozen food category

Salary Evaluation

The offered salary range is competitive for the Minneapolis market, particularly with the additional 20% bonus potential. Similar roles in major CPG companies typically range from USD 85,000 to 140,000, putting this position squarely in line with market expectations.

Role Significance

Typically operates within a matrix structure, collaborating with 10-15 team members across sales, marketing, and customer teams
Senior individual contributor role with significant strategic influence and cross-functional leadership responsibilities

Key Projects

International market expansion strategies Customer-specific commercial planning Trade marketing program development Sales force enablement initiatives Brand portfolio optimization

Success Factors

Strong ability to influence without direct authority Deep understanding of CPG retail dynamics Excellence in cross-functional collaboration Strategic thinking with tactical execution capabilities International business acumen

Market Demand

High demand position due to the increasing complexity of omnichannel retail and the need for strategic customer marketing expertise in the evolving CPG landscape

Important Skills

Critical Skills

Customer strategy development - Essential for driving growth in key accounts Cross-functional leadership - Critical for orchestrating complex initiatives Commercial planning expertise - Fundamental to role success International business acumen - Key for portfolio expansion

Beneficial Skills

Digital commerce expertise Category management skills Data analytics capabilities Change management experience

Unique Aspects

Rare opportunity to work across both US and international markets
Direct influence on both established brands and growing international portfolio
Significant exposure to senior leadership through strategic planning role

Career Growth

2-4 years in role typical before advancement, depending on business impact and leadership demonstration

Potential Next Roles

Director of Customer Marketing Senior Director of Sales Strategy Head of Commercial Excellence Regional Business Director

Company Overview

SCHWAN'S

Schwan's Company, now part of CJ CheilJedang Corporation, represents a strategic blend of American frozen food leadership with global Asian food expertise

Major player in the frozen food category with strong brand portfolio including Red Baron, Tony's, and Edwards
Significant national presence in US retail with growing international expansion opportunities
Professional corporate environment with strong emphasis on cross-functional collaboration and strategic thinking
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