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Data Analytics Expert - Job Opportunity at ING Bank N.V.

Amsterdam, Netherlands
Full-time
Senior
Posted: March 8, 2025
Hybrid
EUR 62,544 - 100,656 per year

Benefits

Competitive base salary with clear range
13th month salary bonus
8% holiday payment
3.5% Individual Savings Contribution
26 base holiday days (based on 36hr week)
3 diversity leave days
2 CSR volunteer days
Mobility card with free weekend travel
Comprehensive pension scheme
Hybrid working model
Professional development opportunities

Key Responsibilities

Lead and execute Marketing Mix Modeling (MMM) program while ensuring alignment with global standards
Design and implement data-driven marketing analytics solutions to measure ROI and performance
Develop strategic reporting frameworks and dashboards for marketing effectiveness measurement
Drive data requirements and roadmap development for marketing analytics initiatives
Conduct complex statistical analysis and research projects to support strategic decision-making
Manage stakeholder relationships and align analytics solutions with business objectives
Oversee data quality and compliance with privacy regulations

Requirements

Education

Bachelor or Master degree in marketing or other relevant degree

Experience

Minimum 5 years professional experience in data analytics, data science and technology

Required Skills

Statistical modeling and methodology knowledge Experience with media planning & buying Proficiency in analytics tools (Google Analytics, Adobe Analytics, Looker Studio, Power BI & Cognos) CRM and marketing automation expertise Strong stakeholder management abilities Project management capabilities Data privacy regulation knowledge Excellence in communication and influence Creative problem-solving approach
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Sauge AI Market Intelligence

Industry Trends

The financial services sector is experiencing rapid digital transformation, driving increased demand for marketing analytics expertise to optimize customer engagement and ROI Integration of privacy-first analytics approaches is becoming critical as regulatory frameworks evolve globally Marketing Mix Modeling is gaining renewed importance as third-party cookie deprecation impacts traditional attribution methods Banks are increasingly competing on data-driven customer experience, making advanced analytics capabilities a strategic differentiator

Salary Evaluation

The offered salary range aligns with market standards for senior analytics roles in European financial institutions, though slightly below similar positions in tech companies. Total compensation including benefits is competitive for the Amsterdam market.

Role Significance

Part of an 8-person specialized team within the Center of Excellence, indicating focused analytics capability building
Senior individual contributor role with significant strategic influence on marketing effectiveness and investment decisions

Key Projects

Marketing Mix Modeling program development and optimization Marketing effectiveness measurement framework implementation Cross-channel attribution modeling Strategic marketing analytics infrastructure development Data-driven decision support systems

Success Factors

Ability to translate complex analytical insights into actionable business recommendations Strong stakeholder management skills across technical and business teams Balance between strategic thinking and hands-on analytical execution Experience in managing complex data ecosystems while ensuring privacy compliance

Market Demand

Very high demand with limited talent pool, particularly for candidates combining marketing analytics expertise with financial services knowledge

Important Skills

Critical Skills

Marketing Mix Modeling expertise due to increasing focus on marketing effectiveness measurement Stakeholder management skills given the role's strategic nature and cross-functional collaboration requirements Privacy-compliant analytics capabilities as regulatory pressure increases

Beneficial Skills

Knowledge of financial services industry Experience with marketing technology stack integration Change management capabilities

Unique Aspects

Role combines traditional marketing analytics with advanced statistical modeling in a financial services context
Opportunity to shape analytics strategy within a dedicated Center of Excellence
Strong focus on both technical excellence and business impact

Career Growth

Typical progression to team lead or head of function within 2-3 years, depending on business growth and performance

Potential Next Roles

Head of Marketing Analytics Marketing Science Director Analytics & Insights Leader Marketing Technology Director

Company Overview

ING Bank N.V.

ING is a global financial institution with a strong focus on digital innovation and sustainability

Leading digital bank in Europe with significant investments in data and technology capabilities
Amsterdam headquarters serves as a key strategic hub for analytics and digital initiatives
Progressive, technology-focused environment with emphasis on innovation and work-life balance
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  • Salary estimates and market demand analysis
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  • Critical success factors and key skills
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