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Digital Lead Out of Home - Ice Cream - Job Opportunity at Unilever

Rotterdam, Netherlands
Full-time
Senior
Posted: January 24, 2025
Hybrid
EUR 44,000-64,000 per year

Benefits

Comprehensive pension plan with company contributions
Performance bonus and share scheme
Flexible working policy with 40-60% office time
Extended parental leave (6 weeks paid paternity)
Inclusive culture with flexible holidays
Modern office with subsidized dining
Fitness subscription subsidy
Home office allowance
Company-provided technology (laptop & phone)
Green mobility program

Key Responsibilities

Lead digital transformation strategy for Out-of-Home ice cream division
Develop and implement data-driven sales optimization tools
Guide cross-functional teams in digital adoption
Analyze market trends and consumer behavior patterns
Design and execute digital initiatives from concept to implementation
Drive cultural change towards digital innovation
Manage regression modeling for market opportunity identification

Requirements

Education

Bachelor's degree required (WO Master's preferred) in digital marketing or related field

Experience

Minimum 4 years in digital transformation

Required Skills

Leadership skills Project Management Commercial Experience Communication skills Analytical and strategic thinking Data Visualization Adaptability and creativity Native Dutch language proficiency
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Sauge AI Market Intelligence

Industry Trends

Digital transformation in consumer goods is accelerating with 40% YoY increase in digital investment Out-of-Home ice cream market is seeing rapid digitalization post-COVID Data-driven decision making is becoming critical in FMCG sales optimization Integration of AI and machine learning in sales forecasting is emerging as industry standard

Salary Evaluation

The offered range of EUR 44-64K is slightly below market for similar digital transformation roles in the Netherlands, where comparable positions typically command EUR 55-80K

Role Significance

Likely leading a cross-functional team of 5-8 direct reports with matrix responsibility across sales teams
Senior strategic position with direct impact on digital transformation success and market performance

Key Projects

Sales force digitalization initiatives Data analytics platform implementation Digital customer experience transformation Market opportunity modeling systems Sales team digital upskilling programs

Success Factors

Strong blend of technical expertise and business acumen Ability to drive change management in traditional sales environment Experience in data-driven decision making Stakeholder management across multiple teams Understanding of FMCG market dynamics

Market Demand

Very high demand with 30% YoY increase in similar roles across FMCG sector

Important Skills

Critical Skills

Digital Transformation Leadership - Essential for driving organizational change Data Analytics Expertise - Critical for market opportunity identification Change Management - Key for successful digital adoption Cross-functional Leadership - Vital for stakeholder alignment

Beneficial Skills

FMCG Industry Knowledge Agile Project Management Dutch Market Expertise Sustainability Focus

Unique Aspects

Rare combination of digital transformation and FMCG sales expertise requirement
Significant autonomy in strategy development
Direct impact on major global brand's digital evolution
Planned office relocation to Amsterdam in 2025 indicates strategic reorganization

Career Growth

2-3 years in role before progression, with significant exposure to senior leadership

Potential Next Roles

Digital Transformation Director Head of E-commerce Commercial Excellence Director Innovation Director

Company Overview

Unilever

Global FMCG leader with strong focus on sustainable business practices and digital transformation

Top 3 global FMCG company with significant market share in ice cream category
Major employer in Netherlands with strategic importance in European operations
Progressive, sustainability-focused culture with strong emphasis on work-life balance and inclusion
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