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Digital Marketing Instructor - Job Opportunity at ABM College

Remote, CA
Part-time
Mid-level
Posted: February 20, 2025
Remote
CAD 45,000-60,000 per year (part-time equivalent)

Benefits

Flexible evening schedule allowing for daytime professional work
Remote work environment reducing commuting costs
Professional development opportunities through teaching experience

Key Responsibilities

Design and deliver comprehensive digital marketing curriculum with focus on practical industry applications
Provide individualized student mentorship and professional development guidance
Maintain industry currency and integrate emerging trends into course materials
Collaborate on curriculum development and teaching methodology improvements
Contribute to program marketing and student recruitment initiatives

Requirements

Education

Bachelor's degree in marketing, communications, or related field (Master's preferred)

Experience

Minimum of 3 years digital marketing experience, 1 year teaching experience

Required Skills

Strong communication and presentation skills Ability to work with diverse skill levels Digital marketing expertise Teaching and instructional design capabilities

Certifications

Google Analytics Google Ads Facebook Blueprint (preferred)
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Sauge AI Market Intelligence

Industry Trends

The digital marketing education sector is experiencing rapid growth due to increased demand for upskilling and reskilling in digital competencies Evening education programs are gaining popularity among working professionals seeking career transitions Remote learning platforms are becoming standard in professional education, reflecting broader workplace trends

Role Significance

Typically part of a 3-5 person digital marketing faculty team in private college setting
Mid-level position with significant impact on student career development and program success

Key Projects

Curriculum development and modernization Student portfolio development guidance Industry partnership cultivation Digital marketing certification preparation

Success Factors

Strong balance of current industry expertise and teaching ability Ability to translate complex digital marketing concepts for diverse student audiences Commitment to ongoing professional development in both marketing and education Strong network in digital marketing industry for student opportunities

Market Demand

High demand with growing emphasis on practical digital marketing skills and increasing need for qualified instructors in private education sector

Important Skills

Critical Skills

Current digital marketing expertise with hands-on experience Strong teaching and communication abilities Industry certification knowledge and preparation experience

Beneficial Skills

Experience with remote teaching platforms Content creation and curriculum development Industry network and connections

Unique Aspects

Evening schedule allows instructors to maintain industry positions
Remote teaching environment provides flexibility and broader talent pool access
Focus on practical digital marketing skills aligned with industry certifications

Career Growth

2-3 years in role before advancement opportunities, depending on program growth and performance

Potential Next Roles

Program Coordinator Department Head Digital Marketing Program Director Educational Content Developer

Company Overview

ABM College

ABM College is an established private education provider in Alberta and Ontario, focusing on practical career-oriented programs

Growing presence in Canadian private education sector with focus on professional development and career transition programs
Strong regional presence in Alberta and Ontario markets with potential for expansion
Professional education environment with emphasis on practical industry knowledge and student success outcomes
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