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Director, Digital Asia Pacific - Job Opportunity at Canada Goose

Hong Kong, Hong Kong
Full-time
Executive
Posted: February 5, 2025
On-site
HKD 1,500,000 - 2,000,000 per year based on role scope and market conditions

Benefits

Comprehensive Total Rewards Program
Career growth opportunities through internal/external programs
Peer recognition through Goose Rewards & ICON Rewards
CG Gives donation matching program
Paid volunteer time
Physical and mental health resources
Professional development support

Key Responsibilities

Lead regional e-commerce P&L optimization and growth strategy
Drive digital transformation and omnichannel integration across APAC
Develop and execute market entry strategies for Hong Kong, Macau and Taiwan
Manage complex partner relationships across multiple jurisdictions
Guide data-driven decision making for end-to-end digital experience
Oversee website performance optimization and KPI improvements
Collaborate on regional merchandising and assortment strategy

Requirements

Education

Bachelors Graduate a minimum requirement, Masters an advantage in a relevant discipline

Experience

10 years experience in development of online businesses in multiple jurisdictions in Asia Pacific

Required Skills

Strong relationship building and influencing skills Website performance optimization Omnichannel experience Project management Independent judgment Interpersonal effectiveness Team collaboration Attention to detail Change management Cross-cultural communication
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Sauge AI Market Intelligence

Industry Trends

Luxury retail is experiencing rapid digital transformation in APAC, with increasing demand for seamless omnichannel experiences The premium outdoor wear market is showing strong growth in Asia, particularly in emerging luxury markets Cross-border e-commerce platforms are becoming increasingly important for luxury brands in Asia Pacific Data-driven personalization and localization are critical success factors in APAC digital retail

Role Significance

Likely managing a matrix organization of 15-25 direct and indirect reports across multiple markets
Executive leadership position with significant strategic impact on APAC digital business growth and market expansion

Key Projects

Regional digital transformation initiatives Market entry strategy execution E-commerce platform optimization Omnichannel integration programs Partner ecosystem development

Success Factors

Deep understanding of APAC digital retail landscape Strong stakeholder management across cultural boundaries Balance between global brand consistency and local market adaptation Data-driven decision making capability Change management expertise in complex organizations

Market Demand

High demand for digital transformation leaders in APAC luxury retail, particularly those with multi-market experience and omnichannel expertise

Important Skills

Critical Skills

Multi-market digital retail expertise Strategic planning and execution Cross-cultural leadership Data analytics and insights Partner ecosystem management

Beneficial Skills

Luxury retail experience Regional market knowledge Technology platform expertise Change management Financial planning

Unique Aspects

Rare opportunity to lead digital transformation in a premium lifestyle brand across APAC
Complex stakeholder environment spanning multiple markets and platforms
Balance between luxury brand heritage and digital innovation

Career Growth

Typical tenure 3-5 years before progression to global or broader regional role

Potential Next Roles

SVP Digital Global Chief Digital Officer Regional General Manager Global E-commerce Executive

Company Overview

Canada Goose

Premium lifestyle brand focusing on luxury outdoor wear with strong heritage positioning

Leader in premium outerwear with growing presence in broader luxury lifestyle segment
Strategic focus on APAC expansion with established presence in key luxury markets
Performance-driven environment with emphasis on authenticity and entrepreneurial spirit
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