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eCommerce Account Manager Albert Heijn & Superunie - Job Opportunity at PepsiCo

Utrecht, Netherlands
Full-time
Senior
Posted: February 22, 2025
On-site
EUR 70,000 - 90,000 annually based on Benelux FMCG market rates for senior eCommerce roles

Key Responsibilities

Strategic development and execution of customer eCommerce strategy with P&L responsibility for major retail accounts
End-to-end ownership of Performance Marketing Strategy and Demand Generation initiatives
Cross-functional leadership of omnichannel integration and retail media network partnerships
Data-driven optimization of commercial performance and digital shelf presence
Change management and capability building across Benelux commercial teams

Requirements

Education

Masters Degree

Experience

>5 years of commercial experience of which >2 in the field of eCommerce

Required Skills

Excellent communication and presentation skills (English and Dutch) Solid digital trading experience Strong analytical and influencing skills Experience with platforms and systems (e.g. digital shelf monitoring, power BI) Knowledge of the Food eCommerce Market Performance marketing experience (preferred)
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Sauge AI Market Intelligence

Industry Trends

Rapid expansion of eGrocery sector with 25%+ YoY growth in Benelux region, driven by changing consumer behaviors and digital adoption Increasing importance of retail media networks as key revenue streams for grocery retailers, creating new optimization opportunities Growing integration of online and offline grocery channels, requiring sophisticated omnichannel strategies

Role Significance

Likely individual contributor role with matrix management of 5-8 stakeholders across sales, marketing, and digital teams
Senior strategic position with direct impact on digital revenue growth and omnichannel strategy

Key Projects

Digital shelf optimization and content enhancement programs Retail media network partnership development and activation Cross-functional eCommerce capability building initiatives Joint business planning with major retailers

Success Factors

Strong commercial acumen combined with digital marketing expertise Ability to influence without direct authority across multiple stakeholders Data-driven decision making and analytical problem-solving approach Change management skills to drive digital transformation

Market Demand

Very High - Critical role bridging traditional FMCG sales with digital commerce transformation

Important Skills

Critical Skills

Digital trade marketing and retail media expertise Advanced analytics and performance marketing capabilities Stakeholder management across multiple organizational levels Strategic planning and execution in fast-paced digital environment

Beneficial Skills

Experience with emerging retail technologies and platforms Knowledge of marketing automation and personalization Understanding of supply chain implications in eCommerce

Unique Aspects

Rare combination of traditional FMCG account management with advanced digital commerce responsibilities
Strategic position at intersection of retail transformation and FMCG digital evolution
Opportunity to shape emerging retail media partnerships and capability building

Career Growth

2-3 years in role before progression, depending on business impact and market conditions

Potential Next Roles

Head of eCommerce Digital Commercial Director Omnichannel Strategy Director

Company Overview

PepsiCo

Global FMCG leader with strong digital transformation agenda and significant investments in eCommerce capabilities

Top 3 FMCG company globally with leading positions in snacks and beverages
Strategic focus on Benelux region with significant growth opportunities in eGrocery
Matrix organization emphasizing cross-functional collaboration and digital innovation
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