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Head of Media Strategy & Innovation - Job Opportunity at Sephora

Neuilly-sur-Seine, France
Full-time
Senior
Posted: February 5, 2025
On-site
EUR 120,000 - 150,000 annually based on seniority and market conditions in French luxury retail sector

Benefits

Learning & Development programs aligned with LVMH standards
Career advancement within global luxury retail ecosystem
Global exposure across 34 markets
Personal development through structured career planning
Collaborative work environment within LVMH group

Key Responsibilities

Lead regional media strategy development and implementation for institutional campaigns
Drive cross-market media orchestration and innovation initiatives
Develop and maintain strategic partnerships with media stakeholders
Establish and monitor KPIs for media performance optimization
Guide market-specific media planning across European operations

Requirements

Education

Master's degree in marketing or communications

Experience

10-15 years experience in media agency or beauty/retail sector

Required Skills

Strong understanding of Brand desirability Full funnel strategic media planning & buying & measurement Good knowledge of performance levers (SEA, Retargeting, Paid Social) Strong analytical skills ROI mindset Project management capabilities Business orientation Strong customer relations skills Adaptability Communication skills Team collaboration Fluency in English Proficiency in Microsoft Office
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Sauge AI Market Intelligence

Industry Trends

Digital transformation in luxury retail is driving increased focus on omnichannel media strategy Growing importance of first-party data and privacy-compliant targeting solutions in beauty retail Shift towards performance-driven luxury marketing requiring sophisticated attribution models

Role Significance

Likely manages 3-5 direct reports with matrix responsibility across regional markets
Strategic leadership position with direct impact on Sephora's European market presence and brand evolution

Key Projects

Multi-market campaign orchestration Innovation pipeline development Media effectiveness measurement framework implementation Cross-market best practices standardization

Success Factors

Deep understanding of luxury retail media dynamics Strong stakeholder management across multiple markets Balance between innovation and proven performance tactics Ability to influence without direct authority in matrix organization

Market Demand

High demand position due to complex intersection of luxury retail, digital transformation, and performance marketing expertise requirements

Important Skills

Critical Skills

Media strategy development in luxury context Stakeholder management across cultures Digital performance marketing expertise Innovation management in traditional retail

Beneficial Skills

Experience with beauty sector media dynamics Understanding of luxury consumer behavior Knowledge of European media markets

Unique Aspects

Rare combination of luxury retail and performance marketing focus
Innovation mandate within established luxury business
Cross-market influence without direct authority

Career Growth

2-3 years in role before progression, depending on performance and organizational growth

Potential Next Roles

European Media Director Global Media Strategy Lead Marketing Director Digital Transformation Director

Company Overview

Sephora

Leading global luxury beauty retailer within LVMH ecosystem, driving digital transformation in beauty retail

Market leader in selective beauty distribution with strong digital presence and innovation focus
Strategic European hub role with significant influence on regional market operations
Fast-paced, innovation-driven environment balancing luxury heritage with digital disruption
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