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Insight Analyst - Job Opportunity at Mumsnet

London, United Kingdom
Full-time
Mid-level
Posted: March 3, 2025
Hybrid
GBP 40,000-50,000 per year

Benefits

Flexible Hybrid Work Model (2 days office requirement)
25 Days Holiday with Buy More Option
Comprehensive Healthcare (BUPA Private Medical)
Professional Development (LinkedIn Learning)
Wellness Program via Perkbox
Cycle2Work Scheme
Electric Vehicle Scheme
BUPA Private Medical Cover
Company Pension Scheme
Team Social Events & Annual Bonus
Retail & Leisure Discounts
Work-Life Balance Support

Key Responsibilities

Lead data analytics initiatives across web traffic and textual datasets to drive product development
Develop and maintain strategic dashboards using Google Looker Studio for KPI tracking
Conduct advanced user behavior analysis and conversion optimization
Provide analytics training and support across the organization
Design and implement retention strategies based on user insights
Create and maintain data products using R Shiny and Streamlit
Perform statistical analyses and exploratory data analysis
Communicate insights to stakeholders through visualization and presentation

Requirements

Education

Degree level education in a subject with a central mathematical core (eg: Computer science, maths, engineering)

Experience

Working experience with Google Analytics and/or Amplitude

Required Skills

SQL proficiency Strong analytical skills Statistical concepts communication Data visualization Google Analytics Amplitude or similar analytics tools Python or R (preferred) A/B testing knowledge Cohort analysis Funnel analysis Heat mapping
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Sauge AI Market Intelligence

Industry Trends

The digital analytics field is experiencing rapid evolution with increased focus on privacy-first analytics solutions due to cookie deprecation and GDPR requirements Parent-focused digital platforms are seeing significant growth as millennials become parents, driving demand for sophisticated user behavior analysis Integration of machine learning and AI capabilities into traditional analytics roles is becoming standard, particularly for content recommendation and user segmentation

Salary Evaluation

The offered salary range of £40,000-50,000 is competitive for a mid-level analytics role in London, though slightly below market for candidates with advanced technical skills. Top performers in similar roles at tech companies can command £55,000-65,000.

Role Significance

Based on the company structure and reporting to the Chief Data Officer, likely part of a lean data team of 4-8 professionals
Mid-level position with significant autonomy and direct impact on product development and business strategy

Key Projects

User behavior analysis and retention optimization initiatives Development of automated reporting systems and dashboards Cross-functional analytics support and training programs Product feature development based on data insights

Success Factors

Strong ability to translate complex data insights into actionable business recommendations Excellent stakeholder management and communication skills Balance of technical expertise with business acumen Proactive approach to identifying opportunities in data Ability to work independently while contributing to team objectives

Market Demand

High demand with strong growth trajectory. The combination of digital analytics and product insight skills is particularly sought after in the current market, especially in consumer-focused digital platforms.

Important Skills

Critical Skills

SQL and data analysis skills for handling large datasets Communication skills for stakeholder management Statistical analysis capabilities for user behavior insights Dashboard development expertise for actionable reporting

Beneficial Skills

Python/R programming for advanced analytics Machine learning knowledge for user segmentation Product analytics experience A/B testing methodology

Unique Aspects

Strong emphasis on work-life balance and family-friendly policies
Direct impact on product development in a market-leading platform
Combination of technical analytics with user behavior understanding
Clear social impact through supporting parents

Career Growth

2-3 years in role with clear progression opportunities based on performance and skill development

Potential Next Roles

Senior Data Analyst Analytics Manager Product Analytics Lead Data Science Manager

Company Overview

Mumsnet

Mumsnet is the UK's largest network for parents, with a significant digital presence and strong brand recognition in the parenting sector

Market leader in the parenting digital space with 9 million users, competing against both traditional parenting resources and newer digital platforms
Strong UK focus with potential for international expansion
Progressive, family-friendly environment with emphasis on work-life balance and professional development
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