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Integrated Marketing Campaign Manager - Job Opportunity at BitSight

Remote, United States
Full-time
Senior
Posted: January 15, 2025
Remote
USD 110,000 - 125,000 per year

Benefits

Competitive 401(k) with company matching - indicates strong retirement focus
Comprehensive health, dental, and disability coverage - full-spectrum protection
Progressive parental leave policy - shows commitment to work-life balance
Flexible time off - modern approach to PTO
Tuition reimbursement - investment in employee development
Equity grant eligibility - alignment with company success

Key Responsibilities

Lead end-to-end global campaign strategy with P&L accountability and ROI ownership
Drive cross-functional collaboration across international teams for unified marketing execution
Develop and optimize data-driven multi-channel marketing initiatives
Manage campaign budgets and performance metrics across regions
Guide market-specific strategy adaptation based on performance analytics

Requirements

Education

Bachelor's degree required, MBA preferred

Experience

5+ years

Required Skills

Campaign management Digital marketing expertise Marketing automation (Hubspot, Salesforce) Analytics and metrics analysis Cross-functional leadership Strategic planning Project management Cybersecurity/IT Security knowledge SaaS experience
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Sauge AI Market Intelligence

Industry Trends

Increasing focus on cybersecurity marketing amid rising digital threats Growing demand for integrated marketing approaches in B2B tech Shift towards data-driven campaign optimization Rising importance of regional marketing customization

Salary Evaluation

Market competitive for remote senior marketing roles in tech/cybersecurity, typical range USD 105,000-135,000

Role Significance

Likely collaboration with 5-8 direct stakeholders across marketing functions
Senior individual contributor with strategic influence

Key Projects

Global campaign strategy development Regional market penetration initiatives Marketing automation optimization Cross-functional team alignment

Success Factors

Strong understanding of cybersecurity market dynamics Ability to influence without direct authority Data-driven decision making capability Cross-cultural communication skills

Market Demand

High - cybersecurity sector growth driving increased marketing needs

Important Skills

Critical Skills

Cybersecurity industry knowledge - essential for market understanding Campaign strategy development - core function focus Data analytics - key for performance optimization

Beneficial Skills

Partner marketing experience Threat intelligence knowledge Multiple language proficiency

Unique Aspects

Opportunity to shape global marketing strategy in cybersecurity
Strong emphasis on data-driven decision making
Significant cross-functional leadership exposure

Career Growth

2-3 years typical progression timeline given company growth

Potential Next Roles

Director of Integrated Marketing Global Marketing Director Head of Marketing Operations

Company Overview

BitSight

Pioneer in cyber ratings industry since 2011 with strong market presence

Market leader in cybersecurity ratings with 3000+ customers
Global operations across US, Europe, and Asia
Progressive, remote-friendly environment with emphasis on diversity and inclusion
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