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Lead Product Manager, Digital Content - Job Opportunity at Under Armour

Remote, United States
Full-time
Senior
Posted: February 5, 2025
Remote
USD 128,570 - 176,783 per year

Benefits

Premium 401(k) matching program with competitive vesting schedule
Comprehensive health insurance package with wellness incentives
Innovative parental leave policy supporting work-life balance
Employee merchandise discount program with significant savings
Paid volunteer days supporting community engagement
Health and fitness program with gym membership benefits
Comprehensive well-being resources and support systems

Key Responsibilities

Lead strategic digital content initiatives driving e-commerce growth and brand engagement
Develop and execute data-driven product roadmaps balancing long-term optimization with experimental initiatives
Orchestrate cross-functional collaboration between marketing, design, and engineering teams
Drive CMS innovation and content management efficiency improvements
Lead market research and competitive analysis to maintain strategic advantage
Direct engineering and UX teams in feature development and implementation
Manage comprehensive analytics and customer feedback programs
Oversee product specification development and strategic narrative creation

Requirements

Education

Bachelor's degree with 5 years experience OR Master's degree with 3 years experience OR 9 years experience without degree

Experience

5-9 years depending on education level

Required Skills

Data analysis and A/B testing expertise User research proficiency Adobe Analytics knowledge Cross-functional team leadership Product narrative development Stakeholder management Agile methodology expertise JIRA proficiency Product lifecycle management
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Sauge AI Market Intelligence

Industry Trends

Digital content management is increasingly becoming AI-enhanced, with companies investing heavily in automated personalization and content optimization systems The shift towards headless CMS architecture is driving demand for product managers who can bridge technical and marketing requirements Enhanced focus on first-party data collection and utilization due to privacy regulations and cookie deprecation

Salary Evaluation

The offered salary range aligns with market expectations for senior product roles, trending slightly above average for remote positions in the retail tech sector

Role Significance

Typically leads a cross-functional team of 8-12 including engineers, designers, and content specialists
Senior strategic position with direct impact on digital revenue streams and brand presence

Key Projects

Digital content platform modernization initiatives E-commerce personalization systems Content automation and workflow optimization Analytics and performance measurement frameworks

Success Factors

Deep understanding of content management systems and digital commerce platforms Strong ability to translate business requirements into technical specifications Excellence in stakeholder management across multiple departments Data-driven decision making capability with strong analytical skills

Market Demand

High demand with growing competition for experienced digital product leaders who can drive content strategy and e-commerce innovation

Important Skills

Critical Skills

Content strategy expertise combining brand narrative with e-commerce optimization Advanced analytics capabilities for performance measurement and optimization Cross-functional leadership skills spanning technical and creative teams

Beneficial Skills

Understanding of athletic/sports industry trends Experience with personalization technologies Knowledge of emerging content management technologies

Unique Aspects

Rare opportunity to influence digital strategy at a major athletic brand
Significant autonomy in remote work environment
Direct impact on global brand storytelling
Strong emphasis on data-driven decision making

Career Growth

2-4 years in role before advancement, depending on business impact and organizational growth

Potential Next Roles

Director of Digital Products Head of E-commerce VP of Digital Strategy Chief Product Officer

Company Overview

Under Armour

Under Armour is a leading global athletic apparel and footwear company undergoing digital transformation

Strong competitor in the athletic wear market with growing digital presence and e-commerce focus
Global operation with significant North American market emphasis
Performance-driven culture with strong emphasis on innovation and athlete-focused development
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