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Manager, Digital Media - Job Opportunity at Hain Celestial Group

Remote, United States
Full-time
Senior
Posted: January 28, 2025
Remote
USD 113,000 - 129,000 per year

Benefits

Comprehensive Medical Coverage with focus on holistic wellness
401(k) retirement planning with company support
Flexible Spending Accounts for healthcare and dependent care
Work-Life Balance Support through commuter and adoption assistance
Extensive Insurance Package including disability, life, critical illness, and pet coverage
Professional Development through tuition assistance
Comprehensive Parental Leave Program
Employee Assistance Program for personal and professional support

Key Responsibilities

Lead strategic digital media planning across North American portfolio with P&L accountability
Drive data-driven campaign optimization focusing on programmatic and social media channels
Manage agency relationships and cross-functional stakeholder alignment
Oversee budget allocation and performance metrics for digital campaigns
Develop innovative digital strategies aligned with brand growth objectives
Direct measurement and analytics initiatives to demonstrate ROI

Requirements

Education

Bachelor's degree in Marketing, Advertising, Communications or related field; MBA preferred

Experience

Minimum 6 years relevant experience in CPG or agency environment

Required Skills

Digital media planning and execution Programmatic advertising expertise Social media strategy Agency relationship management Analytics and performance optimization Project management MS Office proficiency Communication and presentation skills
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Sauge AI Market Intelligence

Industry Trends

CPG companies are increasingly shifting marketing budgets toward digital channels, with programmatic and social media becoming primary growth drivers Data privacy changes and cookie deprecation are forcing innovations in targeting and measurement approaches Integration of e-commerce and media strategies is becoming crucial for CPG brands Rising importance of first-party data and direct consumer relationships in digital marketing strategy

Salary Evaluation

The offered salary range of $113,000-$129,000 is competitive for a senior digital media role, reflecting the strategic importance of digital transformation in CPG. Top performers in similar roles can command up to $150,000 with additional bonus potential.

Role Significance

Direct management of one report with matrix leadership across agency teams and brand stakeholders
Senior management position with strategic influence on brand growth and digital transformation initiatives

Key Projects

Digital transformation of traditional CPG brands Marketing technology stack optimization Cross-channel campaign integration Performance measurement framework development

Success Factors

Deep understanding of CPG digital consumer journey Strong analytical capabilities combined with strategic thinking Ability to influence cross-functional stakeholders Agility in adapting to rapid digital platform changes Balance of creative and data-driven decision making

Market Demand

High demand with growing emphasis on digital-first marketing strategies in CPG sector. Companies are actively competing for talent with both agency and brand-side experience.

Important Skills

Critical Skills

Programmatic Advertising - Essential for efficient media spend and targeting Data Analytics - Critical for performance optimization and stakeholder reporting Strategic Planning - Key for aligning digital initiatives with brand objectives Change Management - Vital for driving digital transformation

Beneficial Skills

E-commerce Platform Knowledge Marketing Technology Stack Expertise Agile Project Management Brand Strategy Development

Unique Aspects

Opportunity to lead digital transformation in established CPG brands
Focus on health and wellness sector with strong growth potential
Remote-first work environment with strategic business travel

Career Growth

2-3 years in role with demonstrated success in digital transformation initiatives

Potential Next Roles

Director of Digital Marketing Head of Marketing Technology Digital Transformation Leader Marketing Operations Director

Company Overview

Hain Celestial Group

Hain Celestial is a leading organic and natural products company undergoing significant digital transformation

Mid-cap public company with strong presence in health and wellness categories
Significant North American operations with global market presence
Professional environment emphasizing innovation and sustainable practices with focus on remote collaboration
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