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Marketing Operations Coordinator - Job Opportunity at Kogan

South Melbourne, Australia
Full-time
Entry-level
Posted: March 22, 2025
On-site
AUD 55,000 - 70,000 per year based on entry-level marketing operations roles in Australian eCommerce sector

Benefits

Complimentary Kogan First Membership
Team exclusive discounts
Comprehensive Health & Wellness program
Structured Learning & Development opportunities
Regular Lunch & Learn sessions
Innovative Hackathon participation
Team member referral incentives
Regular company and team events
Community engagement opportunities
Career development pathways

Key Responsibilities

Lead CRM and loyalty program optimization with focus on Kogan First membership growth
Drive vertical marketing campaign execution and performance analysis
Manage multi-channel content strategy and implementation
Execute data-driven A/B testing across digital platforms
Coordinate cross-functional marketing initiatives with stakeholders
Develop and optimize customer journeys in Salesforce Marketing Cloud
Generate actionable insights from campaign performance data
Maintain and enhance vertical marketing websites
Design and implement email and SMS marketing campaigns
Quality assurance of marketing content and customer experiences

Requirements

Education

University Degree in Marketing, Communications or similar field

Experience

0-2 years

Required Skills

Microsoft Excel proficiency Stakeholder management Strong attention to detail Multitasking capabilities Analytical mindset Technical aptitude Data analysis Google Analytics Project coordination Content management
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Sauge AI Market Intelligence

Industry Trends

The eCommerce sector in Australia is experiencing rapid digital transformation, with increased focus on data-driven marketing operations Rising importance of omnichannel customer experience management in retail Growing emphasis on loyalty program sophistication and personalization in eCommerce Increasing integration of marketing technology stacks, particularly in mid to large-scale retail operations

Role Significance

Likely part of a medium-sized marketing team of 10-15 people, working across multiple vertical business units
Entry-level position with significant exposure to strategic marketing operations and potential for rapid advancement

Key Projects

Loyalty program optimization initiatives Cross-channel marketing campaign coordination Customer journey mapping and enhancement Marketing automation implementation Content management system operations

Success Factors

Strong foundation in data analysis and interpretation Ability to manage multiple stakeholders and priorities effectively Technical aptitude for marketing technology platforms Strategic thinking with attention to tactical execution Proactive problem-solving approach

Market Demand

High demand with strong growth trajectory, particularly in established eCommerce companies focusing on vertical integration

Important Skills

Critical Skills

Data analysis capabilities crucial for performance tracking and optimization Marketing automation platform expertise essential for campaign execution Strong project management skills necessary for cross-functional coordination Technical aptitude required for marketing technology stack utilization

Beneficial Skills

Knowledge of eCommerce platforms and operations Understanding of customer loyalty mechanics Basic SQL or data querying skills Experience with agile methodologies Content management system familiarity

Unique Aspects

Direct involvement in ASX-listed company's growth strategy
Exposure to multiple business verticals within single role
Combination of strategic and operational responsibilities unusual for entry-level position
Strong emphasis on analytical skills in marketing context

Career Growth

2-3 years in role with potential for advancement based on performance and business growth

Potential Next Roles

Marketing Operations Manager CRM Manager Digital Marketing Manager Marketing Analytics Specialist Customer Experience Manager

Company Overview

Kogan

Kogan.com is a pioneering ASX-listed eCommerce company in Australia, known for innovative digital retail solutions and market disruption

Leading online retailer in Australia with significant market share and continued expansion across multiple verticals
Strong presence in Australia and New Zealand with potential for broader regional expansion
Fast-paced, innovation-focused environment with emphasis on entrepreneurial thinking and data-driven decision making
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