Home Jobs Responsable Média en point de vente et activation client GMS
Back to Jobs

Responsable Média en point de vente et activation client GMS - Job Opportunity at PepsiCo

Colombes, France
Contract
Mid-level
Posted: March 5, 2025
Hybrid
EUR 45,000 - 55,000 annually based on French market rates for mid-level trade marketing roles in FMCG sector

Benefits

Flexible remote work policy with hybrid model
On-site fitness center demonstrating wellness focus
Transportation subsidy (Navigo card)
Comprehensive health insurance
Modern flexible office environment
Corporate restaurant with subsidized meals

Key Responsibilities

Lead in-store retail media campaign strategy and execution for major brands including Lipton, Pepsi, Doritos and Lays
Develop and manage 2026 retail media plans for priority brands
Create and coordinate trade marketing materials for H2 2025
Project manage the 2026 GROWTH Summit sales event
Drive agency relationships and coordinate in-store/ecommerce deliverables

Requirements

Education

Master's Degree (Bac+5) from business school or university

Experience

2-5 years GMS experience in marketing, product management, or trade marketing; or 2 years FMCG sector experience

Required Skills

GMS market knowledge Shopper insights understanding Results-oriented mindset Entrepreneurial spirit Project management expertise Proactive approach Strategic recommendation capabilities
Advertisement
Ad Space

Sauge AI Market Intelligence

Industry Trends

Retail media is experiencing rapid growth as traditional retail channels transform into advertising platforms, creating new opportunities for FMCG brands Integration of digital and physical retail experiences is driving need for coordinated omnichannel activation strategies Rising importance of data-driven shopper marketing requiring sophisticated campaign measurement and optimization

Role Significance

Likely part of a 5-8 person shopper marketing team, reporting to Shopper Marketing Lead with matrix relationships to brand teams
Mid-level position with strategic planning responsibilities and direct impact on brand performance in retail channels

Key Projects

Large-scale retail media campaign planning and execution Cross-functional coordination of sales events and trade activations Strategic retail media planning for major FMCG brands Creative development and optimization for in-store marketing materials

Success Factors

Strong understanding of retail dynamics and shopper behavior Ability to balance creative and analytical aspects of retail marketing Excellence in cross-functional collaboration and stakeholder management Project management capabilities with focus on measurable results

Market Demand

High demand position reflecting the growing importance of retail media and in-store activation in the competitive FMCG landscape

Important Skills

Critical Skills

Retail media expertise is essential as traditional trade marketing evolves into more sophisticated digital and physical integration Project management capabilities crucial for coordinating complex multi-stakeholder campaigns Strategic thinking combined with tactical execution abilities

Beneficial Skills

Digital marketing knowledge to leverage emerging retail media platforms Data analysis skills for campaign optimization Creative direction experience for marketing material development

Unique Aspects

Opportunity to work with globally recognized brands in a high-impact retail marketing role
Significant exposure to innovative retail media technologies and strategies
Balance of strategic planning and tactical execution responsibilities

Career Growth

2-3 years in role before progression to senior position, depending on performance and market conditions

Potential Next Roles

Senior Shopper Marketing Manager Trade Marketing Director Category Development Manager Brand Manager

Company Overview

PepsiCo

PepsiCo is a global leader in convenient foods and beverages with a strong commitment to sustainable business practices and innovation

Top-tier FMCG company with significant market share across multiple categories and strong retail partnerships
Major player in French market with established relationships across all key retail channels
Dynamic, performance-driven environment with emphasis on innovation and collaborative working
Advertisement
Ad Space
Apply Now

Data Sources & Analysis Information

Job Listings Data

The job listings displayed on this platform are sourced through BrightData's comprehensive API, ensuring up-to-date and accurate job market information.

Sauge AI Market Intelligence

Our advanced AI system analyzes each job listing to provide valuable insights including:

  • Industry trends and market dynamics
  • Salary estimates and market demand analysis
  • Role significance and career growth potential
  • Critical success factors and key skills
  • Unique aspects of each position

This integration of reliable job data with AI-powered analysis helps provide you with comprehensive insights for making informed career decisions.