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Senior Data Scientist, Customer Analytics - Job Opportunity at Bumble Inc.

London, United Kingdom
Full-time
Senior
Posted: March 1, 2025
On-site
GBP 90,000 - 120,000 per year based on London market rates for senior data science roles in tech

Benefits

Opportunity to work with large-scale dating app data systems
Professional development in advanced marketing analytics
Exposure to cutting-edge MLOps practices
Collaborative cross-functional environment
Work with industry-leading marketing measurement tools

Key Responsibilities

Lead development and implementation of sophisticated marketing measurement models including MMM and incrementality testing
Drive strategic decision-making through data-driven insights and optimization recommendations
Guide technical direction and mentor team members in analytics best practices
Develop and execute data science roadmaps aligned with business objectives
Partner with senior leadership to shape marketing effectiveness strategy

Requirements

Education

Graduate degree in Mathematics, Engineering, Information Sciences, Economics, Finance, or STEM (PhD and Masters welcome)

Experience

5+ years

Required Skills

Python/SQL proficiency Machine learning/data science tooling (Kubeflow/Streamlit) Visualization tools (Looker/Tableau) CI/CD and version control MLOps expertise Advanced statistical modeling Marketing measurement frameworks Data engineering principles
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Sauge AI Market Intelligence

Industry Trends

Dating app analytics is experiencing rapid evolution with increased focus on privacy-preserving measurement techniques Marketing measurement is becoming more complex due to iOS privacy changes and cookie deprecation MLOps adoption is accelerating in marketing analytics teams to enable faster model deployment and monitoring Rising demand for unified marketing measurement approaches combining MMM with incrementality testing

Role Significance

Likely part of a 5-8 person analytics team within larger marketing organization
Senior individual contributor with significant technical and strategic influence

Key Projects

Marketing mix model development and automation Cross-channel attribution modeling Customer lifetime value optimization Marketing budget allocation frameworks Experimentation program development

Success Factors

Strong balance of technical expertise and business acumen Ability to translate complex analyses into actionable insights Experience with marketing measurement methodologies Collaborative approach to cross-functional projects Strategic thinking combined with hands-on technical skills

Market Demand

Very high demand due to convergence of marketing analytics and machine learning expertise requirements

Important Skills

Critical Skills

Marketing measurement expertise is essential due to focus on MMM and incrementality MLOps skills critical for scaling analytics solutions Statistical modeling expertise crucial for sophisticated analysis requirements

Beneficial Skills

Experience with privacy-preserving analytics Knowledge of behavioral economics Understanding of dating app dynamics Product analytics experience

Unique Aspects

Focus on social impact through dating app analytics
Combination of consumer tech and marketing science
Strong emphasis on privacy-first measurement approaches
Opportunity to influence product strategy through analytics

Career Growth

2-3 years in role before progression opportunity

Potential Next Roles

Lead Data Scientist Analytics Director Head of Marketing Science Chief Data Officer

Company Overview

Bumble Inc.

Bumble Inc. is a market leader in the online dating space, known for its women-first approach and rapid growth trajectory

Major player in global dating app market, competing directly with Match Group properties
Significant presence in London tech scene with strong engineering and analytics teams
Fast-paced, data-driven environment with emphasis on innovation and social impact
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