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Senior Planner - Job Opportunity at EssenceMediaCom

Hong Kong, Hong Kong
Full-time
Mid-level
Posted: January 15, 2025
On-site
HKD 360,000 - 480,000 per year

Benefits

Professional development in WPP's global network
Exposure to diverse international accounts
Industry-leading digital tools and resources
Career advancement opportunities within GroupM

Key Responsibilities

Strategic digital media planning across Display, Mobile, Social & SEM channels
Client relationship management and strategic advisory
Cross-market campaign coordination for APAC region
Performance analysis and optimization of digital campaigns
Integration of offline and online media strategies
New business pitch participation

Requirements

Education

Bachelor's degree in Business, Marketing, or Communications

Experience

2-3 years

Required Skills

Digital media planning SEM expertise Adserving tools (Sizmek & Double Click) Excel and PowerPoint proficiency Bilingual proficiency (English, Chinese - Cantonese & Mandarin) Client presentation skills Data analysis Campaign optimization
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Industry Trends

Increased focus on integrated online-offline campaigns Growing importance of first-party data in media planning Rise of programmatic advertising in APAC Emphasis on cross-market campaign coordination

Role Significance

Typically part of a 4-6 person account team
Mid to senior level with significant client-facing responsibilities

Key Projects

Regional digital campaign launches Cross-market media strategy development New business pitches Digital transformation initiatives

Success Factors

Strong understanding of APAC media landscape Ability to balance multiple client demands Data-driven decision making skills Cultural sensitivity for regional work

Market Demand

High - Digital transformation driving strong demand for media planners in APAC

Important Skills

Critical Skills

Digital media expertise Bilingual capabilities Client management Data analysis

Beneficial Skills

Programmatic advertising knowledge Traditional media planning experience Marketing automation tools Project management

Unique Aspects

Access to proprietary GroupM tools and data
Exposure to both local and regional clients
Integration with WPP's broader network
High-profile client portfolio

Career Growth

2-3 years typical progression to next level with strong performance

Potential Next Roles

Associate Business Director Planning Director Digital Strategy Director

Company Overview

EssenceMediaCom

Part of WPP's GroupM, world's largest media investment company

Leading position in global media planning and buying
Strong APAC presence with significant Hong Kong operations
Fast-paced, collaborative environment with global exposure
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