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Senior Planner - Job Opportunity at EssenceMediaCom

Hong Kong, Hong Kong
Full-time
Mid-level
Posted: January 17, 2025
On-site
HKD 420,000 - 580,000 per year based on Hong Kong market rates for senior media planning roles

Benefits

Career development through exposure to integrated campaigns
Learning opportunities from industry experts
Work-life balance in dynamic environment
International exposure through GroupM network

Key Responsibilities

Strategic digital campaign planning across Display, Mobile, Social & SEM channels
Client relationship management and strategy presentation
Cross-functional team coordination for campaign execution
Regional campaign coordination across APAC markets
Performance analysis and optimization of digital campaigns
Integration of offline and digital media planning

Requirements

Education

Graduate degree relating to business/marketing/communication

Experience

2-3 years in media planning/digital media

Required Skills

Excellent spoken and written English & Chinese (Cantonese & Mandarin) SEM knowledge Experience with Sizmek & Double Click Strong Excel & PowerPoint skills Client presentation abilities Media industry knowledge Team collaboration Fast-paced environment adaptation
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Sauge AI Market Intelligence

Industry Trends

Digital media integration is becoming increasingly sophisticated with the convergence of traditional and digital channels in APAC Hong Kong's 87% smartphone penetration rate is driving mobile-first planning strategies The rise of programmatic advertising is reshaping media planning roles to require more technical expertise Multi-market campaign coordination is becoming standard as APAC markets become more interconnected

Role Significance

Typically part of a 5-8 person planning team within a larger agency structure
Mid to senior position with significant client-facing responsibilities and strategic planning authority

Key Projects

Regional digital campaign strategies for major brands Cross-channel media planning and optimization New business pitch development Performance tracking and analytics initiatives

Success Factors

Strong understanding of both traditional and digital media landscapes Ability to navigate complex client relationships while maintaining strategic focus Technical proficiency in media planning tools combined with strategic thinking Cultural awareness and multilingual capabilities for regional coordination

Market Demand

High demand driven by digital transformation and Hong Kong's position as a regional hub for media agencies

Important Skills

Critical Skills

Digital media planning expertise across multiple channels Multilingual capabilities for regional market coordination Strategic thinking and client communication skills Data analysis and campaign optimization abilities

Beneficial Skills

Traditional media planning knowledge Programmatic advertising expertise Project management capabilities Understanding of regional market nuances

Unique Aspects

Opportunity to work with WPP's proprietary tools and data resources
Exposure to both local and regional campaign planning
Integration of traditional and digital media expertise
Access to GroupM's global network and resources

Career Growth

2-3 years in role before advancement, depending on performance and market conditions

Potential Next Roles

Planning Director Associate Business Director Digital Strategy Director Regional Planning Lead

Company Overview

EssenceMediaCom

Part of WPP's GroupM, the world's largest media investment company handling one-third of global advertising

Leading position in global media planning and buying with significant APAC presence
Strong regional hub position in Hong Kong with extensive APAC network
Fast-paced, collaborative environment with emphasis on innovation and cross-cultural teamwork
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Data Sources & Analysis Information

Job Listings Data

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  • Industry trends and market dynamics
  • Salary estimates and market demand analysis
  • Role significance and career growth potential
  • Critical success factors and key skills
  • Unique aspects of each position

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