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Website Channel Content Manager - Job Opportunity at Miele-X

Amsterdam, Netherlands
Full-time
Mid-level
Posted: March 22, 2025
Hybrid
EUR 65,000 - 85,000 annually based on Amsterdam market rates for mid-level content management roles in premium brands

Benefits

Competitive compensation package with annual bonus structure indicating strong performance culture
Premium work-life balance with 25 days paid leave and hybrid work model
Comprehensive retirement plan fully covered by employer - above market average
Substantial 45% employee discount on premium Miele products
Professional development budget for career growth
Transportation benefits including NS Business Card and Swap Fiets
Regular team social activities promoting strong company culture
Structured onboarding program demonstrating commitment to employee success

Key Responsibilities

Strategic leadership of digital content strategy development and implementation for Miele's website platform
Cross-functional management of content creation and optimization across product teams and channel owners
Performance optimization through KPI tracking and data-driven content decisions
Budget management and agency relationship oversight
Campaign development and execution from concept to implementation
SEO strategy development and traffic growth initiatives
Stakeholder management across multiple departments including eCommerce, media, and communications

Requirements

Education

University degree in business studies, major in marketing / digital management or other relevant fields

Experience

3 years in digital marketing and advertising communication

Required Skills

Digital marketing expertise Content strategy development Project management Campaign management Premium brand experience Collaboration and networking Excellent writing and editing English proficiency Data-driven decision-making
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Sauge AI Market Intelligence

Industry Trends

Digital content management is increasingly shifting towards an omnichannel approach, requiring sophisticated integration across multiple touchpoints Premium brands are heavily investing in digital transformation, particularly in markets where Miele operates Content personalization and AI-driven optimization are becoming standard practice in enterprise-level content management

Role Significance

Likely working within a matrix structure of 5-8 direct collaborators and 15-20 extended team members across departments
Mid to senior position with significant strategic influence on digital presence and brand perception

Key Projects

Website content strategy development and implementation Cross-channel content alignment initiatives SEO optimization campaigns Digital campaign management Content performance optimization programs

Success Factors

Strong ability to balance brand premium positioning with commercial objectives Excellent stakeholder management skills in matrix organization Data-driven decision making while maintaining creative excellence Ability to drive organic growth through content optimization

Market Demand

High demand position due to the increasing focus on digital transformation in premium retail and the growing importance of content-driven commerce

Important Skills

Critical Skills

Content strategy expertise with focus on premium positioning Data analysis capabilities for performance optimization Stakeholder management in matrix organization Project management with multiple concurrent workstreams

Beneficial Skills

Experience with premium brand digital transformation Knowledge of multiple European markets Understanding of marketing automation Experience with content personalization technologies

Unique Aspects

Rare opportunity to drive digital transformation within a premium heritage brand
Significant authority over digital content strategy for a major global brand
Balance of creative and analytical responsibilities

Career Growth

2-3 years in role before progression, based on performance and organizational growth

Potential Next Roles

Digital Marketing Director Head of Content Strategy Digital Channel Director Digital Customer Experience Leader

Company Overview

Miele-X

Miele-X represents the digital transformation arm of Miele, a premium German appliance manufacturer with a strong heritage in quality and innovation

Leader in premium home appliances with strong digital growth trajectory
Strategic digital hub in Amsterdam serving global markets
Progressive digital culture within traditional premium brand environment, emphasizing innovation while maintaining brand values
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